Transforming Talent Strategy into a Business Driver: The LALIGA Case Study

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What if, instead of putting out fires, the HR team could strategically lead growth?

Organizations are full of talent, but without a clear development model, that talent goes to waste.

Many HR departments remain stuck in a reactive management approach , and the consequence is clear: talent is lost, culture is stifled, and a strategic opportunity is missed.

In this webinar, we will explore how the LALIGA HR team transitioned from reactive talent management to building a structured, strategic system aligned with business objectives.

Alongside Paula Guerrero, LALIGA's Head of Talent and Culture, and Jose Burgos, our CEO at Fresh, we will explore the before and after of this transformation, sharing how we designed a progressive development model that connects culture, professional growth, and performance evaluation into a single system.

• How did we get managers truly involved in their teams' development?
• How did we manage to translate the talent strategy into practical, recurring actions?
• Why isn't software enough without a well-defined model?

If you are an HR Director, talent leader, or responsible for cultural transformation in your company, this webinar will provide practical and actionable insights to make people management the biggest driver of your business.

This isn't "just another talent management webinar." It's a real-world case study that transformed how an organization like LALIGA operates... and it can inspire you to do the same.